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Multiplication by a specific constant can be a lot simpler and faster than a general-purpose routine to multiply two given numbers together.
For multiplying by a power of two, you can use ASL multiple times on a number.
For multiplying by other things, you can use two copies of the number, ASL both copies different amounts, and then add the results together. For example, here's some code for multiplying the accumulator by ten:
sta $2 ; Can be any other memory location that's free for use asl ; Shifting something left three times multiplies it by eight asl ; asl ; asl $2 ; Shifting something left one time multiplies it by two clc ; Clear carry adc $2 ; Add the two results together
You may also use a table, which is even faster, but would take up more space.
tax ; Copy the accumulator into X so we can use it as an index lda Table, x ;